Brand Identity + Product Design
Kindle Books, Amazon
Nutrena Feeds [under construction]
Cravi Cooking
Museo del Palacio de Bellas Artes
Colonial Echoes
About
[Notes]
Brand Identity + Product Design
Kindle Books, Amazon
Nutrena Feeds [under construction]
Cravi Cooking
Museo del Palacio de Bellas Artes
Colonial Echoes
About
[Notes]
What happens when the only food item in your fridge is a single carrot—and you don’t have time to go shopping? Many people struggle with limited ingredients, busy schedules, and meal planning.
How might we create a solution that transforms even a single ingredient into a complete, manageable, and personalized cooking experience?
Cravi turns that challenge into opportunity. The app offers personalized recipe suggestions based on your available ingredients, guides you with step-by-step cooking instructions, and manages your pantry inventory in real time. With smart meal prep timers, shopping reminders, and a clean, intuitive interface, Cravi makes cooking creative, simple, and stress-free—even on your busiest days.
COLOR PALETTE
TYPOGRAPHY
POSTERS
Our mission is to empower busy cooks with a seamless, stress-free cooking experience. Whether you're a beginner or a seasoned chef, our app offers recommendations and immersive audio guidance.
PAINPOINTS
Home cooks often struggle to juggle multiple dishes with different cooking times, leading to cold sides, overcooked mains,stressful, poorly timed meal.
Lack of Meal Planning Integration:
Limited features as for scheduling weekly meals or generating shopping lists.
Lack of Nutrition Information:
Missing calorie counts or macronutrient breakdowns.
No Health Tips: Few suggestions on how to make recipes healthier or swap ingredients.
Lack of Multilingual Support:
Recipes and instructions only available in one language.
Limited Accessibility Features: Inadequate support for users with visual or auditory impairments.
DESIGN CRITERIA
COMMUNITY
SUSTANABLE
PERSONALIZED
EDUCATIONAL
ACESSIBLE
TIME EFFICIENT
INSPIRATIONAL ADJECTIVES
TARGET AUDIENCE
FEMALE & MALE
18-65 YEARS OLD
18-65 YEARS OLD
GUIDE WORDS
INVITING
CREATIVE
VIVID
STRUCTURE MAPS